But 70% discount is not enough to make people engaged. Customers like entertainment, like being involved. So in addition to deliver great quality/price items and provide excellent 24/24 hrs customers support, it is important to deliver added value services, like hosting events, engaging people in crowd-based systems, launching social contests, deliver free products.
In June we launched our special Instagram Competition for PT Pantaloni Torino Contest
Win a PT Pantaloni Torino of 280 euro value! To win the competition customers had to post a photo wearing a pair of PT Pantaloni Torino following the instructions provided in our Instagram Competition.
Instagram is a great instrument to launch constests. Customers get engaged and interact. It is fun, does not take time and give a real opportunity to get expensive clothes for free!
In our case for example, the winner got 280 euro value clothes, off course for his/her size! And everything was delivered by international express courrier!
The winner of our last competition is @yangbaan from South Korea with the following photo which received the higher number of likes.